Manchester IMAX - Maximum impact on Manchester

This paper tells the story of how an integrated communications campaign turned around the fortune of what was a failing IMAX theatre into one that is forecast to beat its business objectives a year early.
Agency: BDH\TBWA and Mediaedge:cia Authors: Nicole ten Thij, Christine Flanagan, Karen Wilkins and Rebecca Ashley


Maximum impact on Manchester


The Printworks

The late 1990s saw the development of The Printworks. Built in the old ...