Agency: Cheetham Bell JWT | Author: Gillian Nelis |
BRONZE AWARD
Manchester Evening News Jobs Campaign
INTRODUCTION
Doing somethingabout falling recruitment advertising revenue.
The Manchester Evening News (M.E.N) is one of the flagship titles of the Guardian Media Group, owner of the Guardian, the Observer and Auto Trader. It is the UK's third largest regional evening title (1) circulating to over 168,000 (2) households in Greater Manchester.
Classified advertising is a major revenue generator (3) for any newspaper and within that category recruitment advertising is by far the most profitable section. For the Manchester Evening News recruitment advertising revenue...