Manchester Evening News - Local paper bucks the trend with unexpected revenue boost

For the Manchester Evening News, recruitment advertising revenue accounts for over 50% of total revenue.
Agency: Cheetham Bell JWTAuthor: Gillian Nelis

BRONZE AWARD

Manchester Evening News Jobs Campaign

INTRODUCTION 

Doing somethingabout falling recruitment advertising revenue.

The Manchester Evening News (M.E.N) is one of the flagship titles of the...