Manchester City FC, a football club, and City Studios, a production agency, launched a global campaign to deliver new subscribers to City+, gain over one million lifetime views on YouTube and a comprehensive uptake from publishers and broadcasters and increase positive social sentiment.
Campaign details
Brand: Manchester City FCBrand owner: City Football GroupEntrant company: Manchester City Football Club - United KingdomIdea creation: In houseMarket: GlobalSector: Leisure & entertainmentMedia channels:Mobile & apps, Public relations,...