Manchester City FC: Together Film Release

George Duncan

Manchester City FC, a football club, and City Studios, a production agency, launched a global campaign to deliver new subscribers to City+, gain over one million lifetime views on YouTube and a comprehensive uptake from publishers and broadcasters and increase positive social sentiment.

Campaign details

Brand: Manchester City FCBrand owner: City Football GroupEntrant company: Manchester City Football Club - United KingdomIdea creation: In houseMarket: GlobalSector: Leisure & entertainmentMedia channels: Mobile & apps, Public relations, Email marketing, Online display, Outdoor, Out-of-home, Video on demand, Online videoBudget: Up to 500k

Executive summary

A record-breaking film release to end a season like no other – Manchester City FC and City Studios present “Together”. A 1 hour and 50-minute feature film documenting the final 46 days of the club’s 20/21 season.

Set...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands