Manchester City and Nissan: Leveraging the power of first-party data collaboration

Nissan, a vehicle manufacturer, utilised its partnership with Manchester City, a football club, to drive desire and anticipation for the launch of the fully electric Nissan Ariya and utilise the latest 1PD tools, test enriched audiences, and track performance and consideration.

Campaign details

Brand: Nissan Brand owner: Nissan Entrant company: Manchester City Football ClubMarket: United Kingdom Sector: Sports Media channels: Sponsorship - sports, Online videoBudget: Up to 500k

Creative assets

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