Manchester City and Nissan: Be more Pep

Explores work for Nissan in association with Manchester City owner, City Football Group, to integrate the club’s assets and data clean room technology into client brand marketing efforts.

Market background and objectives

The new fully electric Nissan Ariya launched globally in Q1 2023. In the last 12 months Nissan have leveraged their City Football Group partnership to create anticipation ahead of the launch and cement their sustainability credentials. The Ariya’s arrival onto the forecourts is a major step towards Nissan’s commitment to electrify all new vehicles in key markets by 2030 and full carbon neutrality across the vehicle lifecycle by 2050.

July 2022 – Introducing “Be More Pep”. Nissan utilised Manchester City’s iconic leader in a humorous social film, encouraging viewers to follow in the footsteps of one...

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