Manchester City - This is our effectiveness paper: how a football club turned to an advertising agency to strengthen the bond with its fans

This small-scale campaign, running from 2005-06, aimed to make Manchester City Football Club more like a brand.
Agency: Grey LondonAuthor: John Lowery

Manchester City – This is our effectiveness paper: how a football club turned to an advertising agency to strengthen the bond with its fans

“It's a big one. The sun is shining. Bright, January, lunchtime...