Managing the Meltdown

Howard Sherman

Howard Sherman presents lessons for leaders in B-to-B marketing with five rules to help marketers including getting comfortable with ambiguity, not worrying about having less time and being willing to make mistakes.

Managing the Meltdown

Howard Sherman

As a B-to-B marketer, your world has become more difficult. I can say the same, as the head of an agency that is leading the charge to bring a new level of creativity and thinking to b-to-b communications. We all need to achieve more. And we need to do so with less. Our customers are more demanding and our competition is more fierce. The rules have changed and they will continue to.

What you bring as a leader will influence your success or failure more than anything else. So welcome the challenges a global economic...

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