Managing the Competitive Customer RelationshipTM

Tommy Tang, Jianmin Yuan and Danny Yang

Competition is the theme of every market. Taking customer relationships out of the context of market competition can be compared to the ancient Chinese idiom of inventing a cart behind a closed door.

Managing the Competitive Customer Relationship™

T.J. TangCMO Consulting International, China

Danny YangCMO Consulting International, China

Jianmin YuanShanghai Urban Social and Economy Investigation Team, China

Chongdao RenShanghai Financial Committee,...

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