Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer

Following recent increases in the financial value of sport sponsorship programs, some commentators believe this has been accompanied by the development of sponsorship management practices.

Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer

Simon ChadwickClore Management Centre, Birkbeck College, University of London

Des ThwaitesLeeds University Business School

The authors would like to acknowledge the...