Managing corporate brands successfully – approaches for strategic corporate communications
Siegfried HöglGfK Marktforschung, Germany; and Member of the Board GfK Ad HocResearch Worldwide.
Oliver HuppGfK Marktforschung, Brand and Communication...
Siegfried HöglGfK Marktforschung, Germany; and Member of the Board GfK Ad HocResearch Worldwide.
Oliver HuppGfK Marktforschung, Brand and Communication...
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