Managing brand and product portfolios in a recession: How to find growth

Anna Soisalo

Many owners of brand and product portfolios are likely to be in a recession mindset, focusing instead on another driver of value for the business: cutting costs.

Navigating inflation and the threat of recession

This article is part of a series of articles from the WARC Guide to navigating inflation and the threat of recession. Read more

Increasing sales at a time when consumers are struggling financially is difficult...

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