Man Vs dog: Why it takes big, long ideas to climb the B2B Effectiveness Ladder

Reuben Webb and Alex Webb

Led by Reuben and Alex Webb, of B2B agency powerhouse Stein IAS, this session is the launch pad for a new report and playbook from WARC and Stein detailing how brands and agencies can reach the Ladder’s highest rung, turning creative ideas into strategic assets that drive businesses forward into the future.

Discover more sessions from WARC at the Cannes Lions Festival 2022 here....

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