Mama's 'Common Sense' Recipe for Branding

The author discusses some of the basics of marketing that may have been forgotten in the hype of the recent brand launches.

Mama's 'Common Sense' Recipe For Branding

Questions that clients and agencies should be asking each other

Blair HarsheBrains, Inc

We all know the power of a good brand. I mean, just ask someone the difference between a Coke and a soda, a Mercedes and a...