Maltina: Engaging youth with an aging brand

Maltina, a non-alcoholic malt beverage in Nigeria, launched a campaign to appeal to a younger demographic with new packaging and modern flavour.

Campaign details

Brand: MaltinaBrand Owner: The Heineken CompanyAgency: Noahs ArkMarket: NigeriaAuthor: Adedeji Adeleke

Background

Running up a slippery slope

There are only a handful of countries that command the size of consumer population and by extension...

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