Maltesers: The Massive Overshare

Maltesers, a confectionery brand, worked with Ashely James to help women build resilience in the UK by uncovering key issues around maternal mental health and make them public, set a new normal to break down stigma, and help mums find help.

Campaign details

Brand: Maltesers Brand owner: Mars Wrigley Entrant company: EssenceMediacomIdea creation: EssenceMediacom London Market: United Kingdom Sector: Confectionery Media channels: Online display, Websites & microsites, Online video, Word of mouth, Influencers, KOLs, Content marketing, Outdoor, Out-of-home, Public relations, Radio & audio, Television & Connected TV Budget: 5 - 10 million

Campaign video

Creative assets

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