Maltesers: Making the Tough Stuff a Little Lighter for Mums

Emily Brydon

Confectionery brand Maltesers doubled down on its strong brand purpose to destigmatise a taboo issue and increase sales in the UK.

Campaign details

Brand: MaltesersBrand owner: MarsEntrant company: AMV BBDO - United KingdomIdea creation: AMV BBDO LondonMarket: EuropeSector: FoodMedia channels:Social media, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Video on demand, Radio &...

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