Campaign details
Brand: MaltesersBrand owner: MarsEntrant company: AMV BBDO - United KingdomIdea creation: AMV BBDO LondonMarket: EuropeSector: FoodMedia channels: Social media, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Video on demand, Radio & audio, Websites & microsites, Online video, Content marketing, Cinema, Public relations, Search marketingBudget: 3 - 5 million
Executive summary
Confectionery brand Maltesers' Look on the Light Side campaign is designed to help women build resilience by making the tough stuff they face a little lighter. It has been widely celebrated for its...