Mall of the Emirates: Christmas wildfire

Mall of the Emirates, a shopping mall in Dubai, set fire to an immersive, special-build Christmas Tree during its tree lighting ceremony to make a bold statement about the importance of sustainability to mall visitors.

Campaign Summary

This campaign used an immersive, special-build Christmas Tree to transform a traditional festive season ceremony that attracted thousands of mall visitors into an educational and striking moment.

The activation figuratively set a Christmas...

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