Malibu – Soundclash

Malibu is one of the fastest growing spirits brands in the UK, but statistics showed it was losing saliency, particularly amongst women aged 18-24.
  

Malibu – Soundclash

Agency name: TEQUILA Client name: Malibu Category: Digital Communication Country: UK

BACKGROUND

Malibu was one of the fastest growing spirits brands in the UK with +10% volume growth (2005–2006 MAT; Nielsen).

Although...

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