Campaign details
Brand: Movement Alternatif pour les Libertés Individuelles (M.A.L.I.) Brand owner: Movement Alternatif pour les Libertés Individuelles (M.A.L.I.) Entrant company: TBWA/RAADIdea creation: TBWA/RAAD Dubai Market: Middle East & North Africa (general region) Sector: Charities & voluntary organisations Media channels: Websites & microsites, Word of mouth, Influencers, KOLs, Content marketing, Events & experiential, Direct marketing, Outdoor, out-of-home
Executive summary
For nearly two decades, M.A.L.I. has committed to driving positive change when it comes to women’s rights in Morocco. The Traditional Virginity Test campaign represents the organisation’s...