Malden Mills Industries, Inc.: Forward Fabric campaign
Rayna BaileyOVERVIEW
From its inception in 1906, Malden Mills Industries, Inc., was a leading American textile company. The firm's Polartec brand all-season synthetic fabrics, which helped pave the way for high-tech textiles, found their way into clothing made by companies like Patagonia, Columbia, and North Face. Although a fire in late 1995 destroyed the company's headquarters and all of its machinery and corporate records, a rebuilding effort had the firm back on its feet by 1997. Company reports indicated that sales reached nearly $370 million in 1997, just slightly less than the...