Makro: Operation Free Petrol

Makro wanted to increase purchase size and repeat visits to its stores, despite the economy. In a gloomy time when most consumers were feeling the pinch at the pump, Makro invented the fairytale story of John McRoe, a Texan who had found oil in Belgium and wanted to give away gasoline.

Makro: Operation Free Petrol

Proximity BBDO


Category: Retail/Direct SalesCountry where program ran: BelgiumDate program started/ended: 24th September - 4th November 2008

Product Description: MAKRO is a Cash & Carry Retail Chain

Advertiser/Client Name: MakroMedia Channels: Direct MailEmailInsertPrintTV/Video/RadioWeb AdvertisingWeb DevelopmentOtherWebsite:


Marketplace Challenge:

When crisis is all over the news, the time's right to tell a fairy tale. The context: energy prices going up, declining purchasing power and the stock exchange market hitting rock-bottom. Consumers have no faith, purchase decisions...

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