Makro Cash & Carry: 7 Percent

Belgian retail chain, Makro Cash & Carry, wanted to increase the number of visits of existing customers who shopped only sporadically.

Makro Cash & Carry: 7 Percent

Proximity BBDO


Category: Retail/Direct SalesCountry where program ran: BelgiumDate program started/ended: 29th April - 19th May 2009

Product Description: Makro Cash & Carry is a retail chain in Belgium

Advertiser/Client Name: Makro Cash & CarryWebsite: Media Channels:


Marketplace Challenge:

The economic crisis had put the whole F1 sector under severe pressure. Makro hypermarket was no exception. We needed to find a way to attract the attention of consumers among the many discounts and promotions of competitors.

In the financial sector the...

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