Making your Media Work Harder

The author, a media consultant, reviews the problems facing media buyers and planners in the U.S. market, and gives examples of new opportunities and creative solutions available.

Making Your Media Work Harder

With the many media options open to clients, creativity is the key

David RobinsonThe Media Strategists, division of The T&O Group

ITS ALL ABOUT THE RESOURCES

Advertising agencies and media buying services are under the same...