Making the Wright Move for rightmove.co.uk

The objectives of this dot.com homebuyers website was to quickly build awareness, drive traffic to the site and build a brand which would attract estate agents in developing a partnership.
Agency: Wallis TomlinsonAuthor: Andy Walton
 

Area Awards 2001 Bronze

Making The Wright Move For Rightmove.co.uk

 

Introduction

This case study will show how rightmove.co.uk successfully used advertising not just to establish itself in a nascent marketplace,...