Making the switch to EVs easy: How Allstar is helping fleet managers go green

The fuel payments network Allstar worked with design agency and jump on a quick-fire project to drive up adoption of electric vehicles for business use.

Allstar, a leading UK fuel payments and mobility network, wanted to learn the barriers business customers faced in switching their vehicles to electric fleets and give clients the information and support they needed to accelerate that change.

As an outcome, the brand was looking to extend its existing platform proposition and position itself as the fuel platform provider of choice for business fleets that were transitioning to EV.

This required a joined-up approach uniting service design and customer insight, so Allstar worked with the agency ‘and jump’ on a quick-fire research and design project to identify where its investment priorities...

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