Making The Right Choices In The Online Media Planning Tool Shed
Gerard Broussard and Jim Dravillas mOne
Background/Purpose
During the past few years in the United States there has been much debate on approaches to planning and scheduling...
Making the right choices in the online media planning tool shed
The purpose of this paper is to provide end-user guidelines on deploying the types of tools to achieve branding and/or direct response media planning objectives.
