Making the Ordinary Extraordinary

Siamack Salari, an observational researcher, talks about the time when he was a 'resident expert' on a TV series called 'Shop 'til you drop', in which he filmed people shopping and then offered interpretations of their behaviour.

Consumer Watch

Making the Ordinary Extraordinary

Siamack Salari

In 1996 I was helping make a TV series called Shop til You Drop. I was a resident expert commenting on peoples behaviour as they navigated supermarket aisles. We tried various approaches....