Making the most of partnerships

Ed Miller

This paper describes how Verizon (a long-distance telephone service in the USA) built its credibility and business in the Mexican-American community via a partnership with SRE (part of the Mexican Government).

Making the Most of Partnerships

Verizon and the Mexican government partner to reach the Hispanic consumer

Ed MillerVerizon Communications

When Verizon (as GTE) first entered the long distance business, it suffered from lack of brand recognition. In the...

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