Making mobile work for Ford and Nikon, and the latest insights into social networking – stories from Ad:Tech day two

This article is an edited version of Geoffrey Precourt's coverage of the second day of the Ad:Tech Chicago 2008 Conference.

Making mobile work for Ford and Nikon, and the latest insights into social networking - stories from Ad:Tech day two

Geoffrey PrecourtWARC Online

In today’s fragmented media-consumption landscape - with multiple platforms vying for consumer’s attention...

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