Making market segmentations work

Segmentation techniques have become more sophisticated, but it remains complex and difficult to reach different groups as soon as one moves beyond the original demographic segmentations.

Making market segmentations work

Guy Kemplay and Rose Davis

Market segmentation has evolved significantly over the past few decades, but its application remains a challenge. Segmentation is conducted on the premise that it is easier to market products to...

Not a subscriber?

Schedule your live demo with our team today