Making Hearts Race Through Innovative Communications

In early 2009, when many brands were discounting their prices, Nissan launched its 370Z sports car at full price.

Making Hearts Race Through Innovative Communications

Agency Whybin\TBWAY\TequilaAdvertiser NISSANAuthor Hristos VarouhasTotal Campaign Expenditure $1 - 2 million

2009 was a very tough year for the automotive industry in Australia. The economic downturn resulted in the majority of Australians being too unsure about their financial future – a direct result of the Global Financial Crisis – to justify the expense of a new automobile. As a result foot traffic to dealerships ground to a halt. Forget converting queries into test-drives and then sales, dealers were struggling to even get a few remotely interested buyers...

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