Making global innovation work for global companies – how local corporate culture can drive innovation in an emerging market
Rajiv InamdarEgon Zehnder Information and Research Services, India
Sangeeta GuptaACNielsen ORGMARG Pvt. Ltd., India
In this era of globalization, deregulation, increasing competition, new technologies and e-commerce, organizations have realized that innovation is essential to generate long-term stability, growth, shareholder wealth, sustainable performance, and remain at the leading edge of their industry.
Many companies, however, are unclear about how to “fit” innovation into the existing structure of the organization. Whether it is seen as a “way-of-life”, a “mindset”, or a...