Making digital economy personal to drive brand growth

Sangeeta Tanwar

To grow in a digital economy, it is important to get the customer experience right in order to achieve customer loyalty and true brand value.

The rise of the digital economy has made days of disjointed customer transactions and interactions a relic.

“In the digital world, brands have to use the latest consumer information to create relevant experiences that are consistent both online and offline,” said Alvaro del Pozo, vice-president of international marketing at Adobe.

“Most importantly, brands must provide real value to the customer while respecting their privacy and preferences,” del Pozo told the virtual audience at the Adobe Summit: The Digital Experience Conference.

Making customer experience the top priority

Getting the customer experience right is vital to growing in a digital economy.

“This...

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