Making data the North Star in Maersk's consumer centricity journey
Shruti Gupta, Sudeep Debnath
Maersk, a logistics brand, launched a campaign in Europe to contribute towards becoming the leading provider of integrated logistics and ensure the brand gets the best-ever freight forwarder January sales.
Campaign details
Brand: A P Moller MaerskBrand owner: A.P. Moeller-MaerskEntrant company: A. P. Moller-Maersk - DenmarkIdea creation: In houseMarket: EuropeSector: Business & industrialBudget: Up to 500k
Executive summary
This is a story which showcases how...
