Making data the North Star in Maersk's consumer centricity journey

Shruti Gupta, Sudeep Debnath

Maersk, a logistics brand, launched a campaign in Europe to contribute towards becoming the leading provider of integrated logistics and ensure the brand gets the best-ever freight forwarder January sales.

Campaign details

Brand: A P Moller MaerskBrand owner: A.P. Moeller-MaerskEntrant company: A. P. Moller-Maersk - DenmarkIdea creation: In houseMarket: EuropeSector: Business & industrialBudget: Up to 500k

Executive summary

This is a story which showcases how the true power of data comes alive when it joins hands with robust on-ground understanding of consumer behaviour.

Maersk, one of the biggest and oldest integrated logistics players is undergoing a seismic shift. Company is on a new journey to become more consumer centric across all its aspects and solutions.

And...

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