Making data fit: How to engage right across a global organisation and embed a big data story to deliver strong commercial results

This paper explains how Fitness First, a global gym group, used big data analysis to turn raw data into a tangible asset for the business.

Preface

Let's begin with two challenges for the future of research: Return on Insight investment? Is it really possible? With a segmentation? And, can you use a segmentation to engage people right across your organisation, from the global board to the front