Making Consumer Connections - the growing use of unconventional marketing in the automotive industry

This report looks at some of the new and interesting ways that auto makers in the United States are moving beyond pure price promotions to engage consumers in a highly competitive market characterised by massive choice.
Making Consumer Connections

Making Consumer Connections

The Growing Use of Unconventional Marketing in the Automotive Industry

Isaac Black

Auto marketers don’t get enough credit. Yes, people will always need transportation, the category’s advertising expenditure...

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