Making Consumer Connections
The Growing Use of Unconventional Marketing in the Automotive Industry
Isaac Black
Auto marketers don’t get enough credit. Yes, people will always need transportation, the category’s advertising expenditure...
Making Consumer Connections - the growing use of unconventional marketing in the automotive industry
This report looks at some of the new and interesting ways that auto makers in the United States are moving beyond pure price promotions to engage consumers in a highly competitive market characterised by massive choice.
