Making a Case for Family Friendly Television

Andrea Alstrup

Argues that U.S. television is no longer providing an adequate balance of programmes for all tastes: there are too few shows suitable for family viewing.

Making a Case For Family Friendly Television

Seeking more balance in primetime viewing hours

Andrea Alstrup, Johnson & Johnson

Television has consumed a lot of my attention recently because of the lack of balance in primetime selection.

In a speech to the Advertising Women of New York last year, I spoke about my concerns both as a television viewer and as an advertiser. I said I am concerned about some of what I see on TV, and I am concerned that the number of shows appropriate for family-friendly audiences has dwindled. This directly impacts Johnson & Johnson and its...

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