MakeMyTrip India: My India

MakeMyTrip, the travel company, carried out a campaign to build brand love in India.

Campaign details

Brand: MakeMyTrip India Pvt. Ltd.Lead Agency: The Glitch Media Pvt. Ltd.Region: APAC

Strategy

Objective

In the pandemic, when people were hesitant to travel and the international borders were closed, MakeMyTrip as a leader brand took it upon itself to nudge travelers to explore the beauty of India and its hidden gems in each state.

The whole idea behind this campaign was to bring alive the fact that India is blessed geographically, and its rich diversity is yet to be explored to its fullest. This was the beginning of the pursuit to find the...

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