MakeMyTrip India: My India

MakeMyTrip, the travel company, carried out a campaign to build brand love in India.

Campaign details

Brand: MakeMyTrip India Pvt. Ltd.Lead Agency: The Glitch Media Pvt. Ltd.Region: APAC

Strategy

Objective

In the pandemic, when people were hesitant to travel and the international borders were closed, MakeMyTrip as a leader brand took it upon...