Make Poverty History - Creating a Movement
Tom Johnstone and Bridget Angear
This is the story of how the Make Poverty History campaign became a social movement. In 2005, GCAP wanted to persuade the G8 leaders to make serious long term commitments to help reduce extreme Third World poverty.
Make Poverty History – Creating a Movement
Tom Johnstone, Bridget Angear - AMV BBDO
INTRODUCTION
Every brand would love to start a social movement. To reach into the lives of people and incite passion and desire enough for people to change their behaviour...
