Make markets inside the firm

An entrepreneurial spirit captures the imagination of employees and serves as an engine of innovation, but company structure can restrict it.

Make markets inside the firm

Jules Goddard

The indirect route to improve agility and innovation

An entrepreneurial spirit captures the imagination of employees and serves as an engine of innovation. Hierarchy can lead to bureaucracy and risk aversion and limited innovation. In this intriguing article, Jules Goddard describes a number of ways to redesign hierarchical organisations to release the internal entrepreneur

On a Recent business leadership programme at London Business School, a senior executive of one of Britain's major engineering companies described two different internal cultures in his organisation, each triggered by a different set of circumstances: one...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands