Make friends, don’t pitch them

Social networking sites such as Facebook and MySpace have empowered people on an unprecedented scale to build and maintain connections with others.

Make Friends, Don't Pitch Them

Nigel Hollis

Until a few years ago, the term “social network” was limited to the realm of academia. Today online social networks such as Facebook, MySpace, Friendster, Bebo, and Orkut offer people the chance to reach out to existing friends and make new ones. What started as a youth-driven online phenomenon has now filtered into all age groups, and users can access their communities using mobile phones as well as computers. Now that social networks have logged over a billion registered users, it is no wonder that marketers are interested in the possibility of connecting...

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