Make customer segmentation pay

Francis Smith, Erminia Blackden

Customer segmentation can be costly and time consuming, but it provides valuable information as long as there is a consistent focus on the business’s needs.

Best practice: Make customer segmentation pay

Francis Smith and Erminia Blackden

Customer segmentation can be a very blunt tool, but it can also be a very useful one. Segmentation is a broad church and, as with any ideology, it has its disciples and heretics....

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