Make Better Ads by Digging Up the Clichés
Elena IonitaLeo Burnett
John GriffithsPlanning Above and Beyond
WHAT ARE CLICHÉ'S FOR MUM? THE ISSUE
The use of clichés in advertising is perpetual and widespread. Creative departments were formed to...
Make Better Ads by Digging Up the Clichés
The use of clichés in advertising is widespread and very hard to avoid. Advertising development research which seeks to identify what is new and different usually falls foul of the clichés embedded in the minds of respondents and also the creative team.
