Make a wish

To date, the majority of research metrics have been largely geared towards direct marketers. Recently more tools are becoming available to allow organizations to measure the brand effectiveness of their online campaigns using relevant metrics such as brand awareness, advertising awareness, element recall and purchase intent.

Make A Wish

A case study on the branding effects of frequency for online advertising

Ethan Rapp Research Director, Diameter Research, United States.Mainak Mazumdar Product Director, Diameter Research, United States. andJulie HootkinSenior Research Analyst,...