Mainstream agencies make a bid for digital business

David Benady

This paper examines the growing pressure on mainstream UK advertising agencies to offer a digital capability to meet competition from online specialists in a growing market.

Mainstream agencies make a bid for digital business

David Benady

2009 could be a make or break year for mainstream UK advertising agencies. Total spend on UK internet advertising - dominated by search - is poised to overtake that of television advertising...

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