Mahindra: Love For Jawans

On Valentine's Day, commercial vehicle manufacturer Mahindra launched a social-based campaign to drive brand awareness by encouraging Indian youth to spread the love to the country's armed forces.

Campaign details

Brand: Mahindra AutoBrand owner: Mahindra & MahindraEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: AutomotiveMedia channels: Word of mouth, Influencers, KOLs, Online videoBudget: Up to 500k

Campaign...

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