Maharashtra Times: Tulsi Seed Innovation

Bhushan Maskay, Sharad Mehrotra, Prinay Manjeshwar

Maharashtra Times, a newspaper, launched a campaign in India to engage with its readers with an innovation and combining with Indian culture.

Campaign details

Brand: Maharashtra TimesBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Merchandise & free giftsBudget: Up to 500k

Executive summary

On the occasion of Environment Day, Maharashtra Times wanted to engage with its readers with an innovation and combining with Indian culture. Tulsi plants are revered in Indian culture and worshipped daily by Indian women. We planned an innovation in print which would enable us to provide Tulsi seeds to all...

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