Maharashtra Times: Lord Ganesha's Blessing at Doorstep
Partha Joshi, Sharad Mehrotra, Bhushan Maskay
Maharashtra Times, a newspaper, launched a campaign in India to engage readers and provide a solution to them being unable to seek blessings, and drive revenue with an innovative and clutter-breaking brand solution.
Campaign details
Brand: Maharashtra TimesBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingBudget: Up to 500k
Executive summary
Due to COVID-19, State Government...
