Maharashtra Times: Lord Ganesha's Blessing at Doorstep

Partha Joshi, Sharad Mehrotra, Bhushan Maskay

Maharashtra Times, a newspaper, launched a campaign in India to engage readers and provide a solution to them being unable to seek blessings, and drive revenue with an innovative and clutter-breaking brand solution.

Campaign details

Brand: Maharashtra TimesBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingBudget: Up to 500k

Executive summary

Due to COVID-19, State Government (Maharashtra) banned public gatherings in Sep 2021. Ganesha temples were also closed. Citizens had to be content with celebrations from their homes, deprived to catch a glimpse of their favourite deity.

With devotees unable to make their annual pilgrimage, Maharashtra Times bridged the gap by bringing the blessings of their beloved...

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