Maharashtra Times: Lord Ganesha's Blessing at Doorstep

Maharashtra Times, a newspaper, launched a campaign in India to engage readers and provide a solution to them being unable to seek blessings, and drive revenue with an innovative and clutter-breaking brand solution.

Campaign details

Brand: Maharashtra TimesBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingBudget: Up to 500k

Executive summary

Due to COVID-19, State Government...

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