Magyar Telekom: 6:3 the national pride – digitally restored Magyar Telekom, a telecommunications company, launched a campaign in Hungary to lift the nation's spirits by broadcasting a well-known football match between Hungary and England. 1 - Influential Idea 2 - Behaviour Breakthrough 4 - Brand Builder Telephone & internet services Hungary Campaign detailsBrand: Magyar TelekomBrand owner: Deutsche TelekomEntrant company: Mito, BudapestMedia: Wavemaker Hungary, BudapestPR: UniomediaMarket: HungarySector: Telephone & internet servicesMedia channels:Mobile & apps, Online display, Online video,...
