Magnum: Magnum Mini pleasure house

Magnum, an ice cream brand owned by Unilever, increased views, likes and reach in Turkey by creating an association between its Magnum Mini products and moments of pleasure.

Campaign Details

Brand: Unilever MagnumAgency: Mullenlowe IstanbulRegion: EMEA

Strategy

Objective

Magnum Mini ice cream is positioned as the "companion of premium pleasure moments at home". With the Magnum Mini activation campaign, we have aimed to remind our positioning and own these mini pleasure moments. It was crucial to link Magnum Mini with pleasure, and in-home consumption.

We ought to create hype and talkability by bringing both offline & online (social media) with an unmissable big idea. Our objective is to increase Magnum's social media talkability scores and reach as many as possible in a short...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands